AI Insights · Timothy · October 2024
Top 5 Film & Television Apps on Android in New Zealand Q3 2024
Explore the performance trends of the top five film and television apps in New Zealand for Q3 2024, featuring insights on downloads, revenue, and active users from Sensor Tower data.
In the third quarter of 2024, the film and television app landscape in New Zealand on the Android platform showcased diverse performance trends among the top five applications, as reported by Sensor Tower.
TVNZ+, developed by Television New Zealand Limited, saw weekly downloads start at approximately 9.3K in early July, eventually tapering down to around 2.6K by the end of September. The app maintained a declining trend in weekly active users from 19.8K to 12.8K over the same period.
ShortMax - Watch Dramas & Show experienced fluctuations in weekly revenue, peaking at about $7.9K in mid-July before stabilizing around $6.2K towards the end of September. The app's downloads showed a significant peak at 8.1K in mid-July, followed by a gradual decline, ending the quarter with approximately 2.5K. Active users mirrored this trend, with a high of 13.9K in mid-July, decreasing to about 9.8K by late September.
Disney+, from Disney, maintained a relatively stable weekly revenue around $62K throughout most of the quarter, with a slight dip to $49.9K in the final week. Weekly downloads hovered between 3.2K and 3.8K, while active users saw a recovery from 104.9K in late July to 127.7K by the end of September.
Sky Go – Companion App had an interesting pattern in downloads, with a significant spike to 9.1K in late July, followed by a sharp decline, closing the quarter at around 900 downloads per week. Revenue data for this app was not available.
Lastly, Amazon Prime Video showed a consistent weekly revenue, averaging around $500. Downloads began at 3.2K in early July, slightly decreasing to 2.5K by the end of September. Active user numbers remained relatively stable, fluctuating around 49.5K throughout the quarter.
These insights provide a snapshot of the evolving film and television app market in New Zealand and are based on data from Sensor Tower, where more detailed analyses can be explored.